EVENTS

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 As prospective grad student behaviors, intentions, and decision-making continues to evolve, it’s imperative to stay tuned in to as much of the insights, perspectives, and data we can to inform our approach. In this session, we’ll dive into updated trends, benchmarks, and survey data from Google, LinkedIn, Carnegie and more – all focused on the prospective grad students we’re needing to reach, engage, and enroll. From student search behavior and social media activity, to changing options surrounding data privacy, audience access and reach, and segmentation and personalization, this session will lean on the most up-to-date and reliable data and resources for your recruitment planning. 

 Join a panel of current students to learn more about their journey through the graduate school admissions and enrollment process. Students who applied both pre and during the pandemic will share insights into barriers they faced, how they communicated with admissions officers, what they did to make their choices and more.